KEY THEME 1: INCREASING PERSONAL growth and PERFORMANCE
We champion character and talent-led career and life planning. Using leading-edge social science and strength-science formulas, we seek to increase personal and economic growth by aligning core individual character strengths and talents with career choice and opportunity.
We believe the greatest room for personal growth is the area of a person’s greatest strengths - with character being an individuals’ most valuable asset. We know, ‘when what you love, becomes what you do, everyone in society benefits from who you are and what you have to offer’.
When individuals work in a position that enables them to practice and cultivate their strengths, they are scientifically more likely to operate at peak performance, thus increasing productivity and prosperity for individuals and commerce.
IMPROVING MENTAL HEALTH AND WELLBEING
KEY THEME 2: IMPROVING MENTAL HEALTH and WELLBEING
We use a powerful framework of social science (celebrated by neuroscientists promoting the correlation between a growth mindset and the development of executive functions in the brain) to connect with ‘who a person truly is and what they are capable of’. We champion character strengths and abilities that train, challenge, enhance and support executive functioning, which are proven to have lasting benefits on health and wellbeing.
We aim to prevent negative self-expectations becoming self-fulfilling prophecies by putting individuals back in charge of their choices and instilling self-belief and a connection to their own purpose, ability and potential.
Drawing on 20-years of research into the causes of long-term depression and self-limiting beliefs, our programme is designed to improve mental wellbeing by empowering beneficiaries with;
A sense of purpose, hope and excitement for their future
An ability to articulate and explain their personal plans and vision
Pride, status, responsibility and self-respect
Confidence, self-worth and self-esteem
Authenticity and self-awareness
ACCELERATING SOCIAL MOBILITY
KEY THEME 3: ACCELERATING SOCIAL MOBILITY
We seek to accelerate social mobility for individuals from vulnerable groups by helping them discover, cultivate and utilise their intrinsic character strengths and talents so that they can achieve optimal personal performance, satisfaction and reward - at work and in life.
We foster a greater sense of responsibility and a deeper commitment to personal advancement by aligning personality, strengths and values with career ideas based on who a person really is, what they naturally excel at, what they are interested in and what they really care about.
We work to increase the aspirations, trajectory and social standing of individuals by encouraging a shift from a fixed mindset to a growth mindset; working on the principle that anyone can reach their full potential if they truly want to, just by celebrating all the things that are right, rather than dwelling on all that is wrong.
Our vision is to inspire a character revolution whereby everyone's talents and skills are utilised and celebrated in society (not just those who succeed in learning in a certain way). We aim to make it easier for business leaders to recruit the right character strengths and abilities for a specific role by unlocking untapped talent within underserved populations.